Jaewoo Joung

ER&D ADAS Lead Engineer

Contact

📧 jaewoo.joung@outlook.com

📱 +46(073)5003275

📍 Göteborg, Sverige

LinkedIn Profile

GitHub Portfolio

Core Skills

ADAS Systems

AI/Machine Learning

Data Science

C/C++

Simulink

SW Quality

SW Infrastructure

Cyber Security

Languages

🇰🇷Korean - Native

🇺🇸English - Fluent

🇪🇸Spanish - Conversational

🇸🇪Swedish - Beginner

🇨🇳Chinese - Beginner

Interests

⛷️Skiing

🛼Rollerblading

Julia programming

Professional Summary

Accomplished ADAS Lead Engineer with over 20 years of comprehensive experience in ADAS functions, sensors, automotive software development, and real-time embedded systems. Advanced expertise in AI/Machine Learning and Data Science, holding a Master's degree in Complexity (AI) Science. Proven expertise in C/C++, Simulink, innovative function design, SW programming, quality assurance, and testing. Demonstrated leadership capabilities with global team management experience and a customer-centric approach to delivering fast, innovative solutions. Strong technical coaching abilities with deep insights in empathy, safety-focused UX design, and function architecture. Recognized for excellence in project delivery, process optimization, and cross-functional team collaboration.

Key Achievements

Industry Recognition

Only foreigner appointed as China ICV Function Definition Member

Innovation Impact

Patent for Virtual Sensing Algorithm reducing testing costs by 10%

Excellence Award

Employee of the Year at Mando Hella Electronics (2010)

Global Leadership

Led ADAS development across multiple international automotive brands

Career Timeline Visualization

Education Summary

Master of Science - Complexity (AI) Science
University of Southampton, Hampshire, UK (2007-2008)

Bachelor of Science - Computer Science
Wheeling Jesuit University, West Virginia, USA (1995-2002)

High School Diploma
Georgetown Preparatory, Maryland, USA (1992-1995)

Current & Recent Experience

ADAS / ADS Head

Tata Technologies Nordics AB

Mar 2023 - Present (2 yrs 3 mos)

Gothenburg, Västra Götaland County, Sweden

Leading ADAS development initiatives across multiple automotive brands and serving as Zeekr Tech EU consultant with comprehensive technical and strategic responsibilities.

Strategic Leadership: Volvo Truck Purchasing assessment and capability evaluation for ADAS system integration
Product Management: ADAS Product Coordinator and Attribute Lead for Zeekr Tech EU operations
Technical Engineering: Product Feature Engineering with focus on advanced driver assistance systems
Compliance & Standards: EU-Homologation support ensuring regulatory compliance for European markets
Testing & Validation: EU-NCAP pre-testing coordination and validation roadmap development
Team Management: Supervising ADAS validation and homologation activities across multiple teams
Business Development: New project sourcing and development leadership for emerging opportunities

ADS Lead Engineer

Tata Technologies

Jan 2023 - Feb 2023 (2 mos)

Warwick, England, United Kingdom (Remote)

Specialized consulting role focused on autonomous driving systems and advanced driver assistance technologies.

Technical Consulting: ADAS/ADS consulting providing expert guidance on system architecture and implementation
Training & Development: Centre of Excellence Teacher for ADAS Training programs, developing curriculum and training materials
Project Leadership: VinFast project consulting providing technical guidance for Vietnamese automotive manufacturer
Knowledge Transfer: Facilitated knowledge sharing sessions and technical workshops for engineering teams

AD/ADAS Director & C.T.O.

GEELY

Jan 2018 - Dec 2022 (5 yrs)

Hangzhouwan, Zhejiang, China

Served as AD/ADAS Product Owner with comprehensive technical and strategic responsibilities across autonomous driving and advanced driver assistance systems.

Product Leadership: AD.GPX and AD.CAP Lead for autonomous driving platform development
System Architecture: G Brand ADAS product system structure leadership and technical roadmap planning
Strategic Partnerships: Renault & Geely ADAS development leader managing international collaboration
Supplier Management: ADAS supplier review and vendor evaluation for technology partnerships
Investment Advisory: Technical board member for start-up investments and incubation programs
Innovation Leadership: New function development and mass evaluation with focus on ADAS UX testing methodologies
Standards Development: Geely ADAS Function Development Specialist (FDR, FR, ODD, OSC2.0)
Industry Collaboration: i-Vista (Chinese testing institute) driven development consulting
Quality Assurance: ADAS SW Development Mass Evaluation Lead focusing on SW Quality Quantification
Government Advisory: China ICV (Information Connected Vehicle) Function Definition Member - Only Foreigner
Market Analysis: Chinese representative benchmark model performance evaluation and competitive analysis

Mid-Career Experience

ADAS Manager

Hyundai Autron

Aug 2012 - Dec 2017 (5 yrs 5 mos)

Pangyo, South Korea

Led ADAS and sensor projects with comprehensive system design and development responsibilities, focusing on innovative automotive technologies.

Innovation & Patents: Designed ADAS chip concepts from conception to production, including multiple patent applications
Project Management: Created comprehensive development timing plans and managed activities for successful program launches
Technical Leadership: Led ADAS technical meetings, monitoring progress and tracking open items resolution
Software Development: Responsible for SW development of ADAS Domain Controller modeling and embedded software systems
Advanced Prototyping: Led advanced system prototyping for smart glass, intelligent seat, and ADAS HMI systems
Stakeholder Management: Project coordination and communication with customers and new technology suppliers
Team Leadership: Managed cross-functional engineering teams and coordinated with multiple departments

Senior Research and Development Engineer

Mando Hella Electronics

May 2009 - Jul 2012 (3 yrs 3 mos)

Songdo, South Korea

Specialized in 24 GHz BSD, LKAS, LDWS systems development with focus on radar and sensor technologies for advanced driver assistance systems.

Multi-System Leadership: Project management for comprehensive ADAS systems including RADAR, Camera, and Ultra Sonic sensors
System Architecture: Responsible for System Design of BSD (Blind Spot Detection) and LCA (Lane Change Assist) Radar systems
Model-Based Development: Model-based software development for Ultrasonic BSD using Simulink and advanced modeling techniques
Customer Relations: Project coordination and technical communication with automotive OEM customers
Recognition: Awarded 'Employee of the Year' and recognized as most wanted employee in 2010 for exceptional performance
Technical Innovation: Contributed to advanced radar technology development and sensor fusion algorithms

Junior Engineer

Siemens

Apr 2004 - Sep 2007 (3 yrs 6 mos)

North Chungcheong, South Korea

Focused on PAS (Parking Aid System) and SPAS (Smart Parking Assist System) software development with implementation across multiple OEM platforms.

Multi-OEM Development: Developed Parking Aid Systems for DPCA (Dongfeng Peugeot Citroën), Kia, AvtoVAZ, IKCO (Iran Khodro), Ssangyong, GM, and Hyundai
Patent Innovation: Developed and patented Virtual Sensing Algorithm that reduced product quality testing fees by 10%
Quality Standards: Developed programs labeled as CMMI Level 3 compliant, following MISRA-C rule book standards
Testing & Validation: Conducted comprehensive software testing using Vector (CAN and LIN) tools for automotive communication protocols
Circuit Design: Digital Circuit Design using OrCAD with circuit simulation and validation
Legacy Impact: Developed parking systems that continue to be used in vehicles currently in production

Early Career Experience

Junior Engineer

MILS Engineering

Oct 2002 - Mar 2004 (1 yr 6 mos)

Seoul, Seoul, South Korea

Specialized in embedded systems development and aerospace applications with focus on real-time systems and communication protocols.

Embedded Systems: Developed infrared camera viewer systems integrated with specialized equipment
Aerospace Applications: RF communication ROM writing tool development for ESA (ARIANE 5) space program
Communication Systems: Wav file format reader development for VOIP solution implementation
Real-time Programming: Real-time C programming for embedded software in Xilinx FPGA platforms
Windows Development: MSDN C++ and MFC programming for Windows-based applications

IT Engineer

Northwood Health Systems

Jan 2001 - Sep 2002 (1 yr 9 mos)

Wheeling, WV, USA

Progressed from intern to permanent engineer with comprehensive IT infrastructure and software development responsibilities.

Career Progression: Advanced from intern to permanent engineer, offered 5-year contract due to programming excellence
Network Leadership: Supervised design and implementation of company network infrastructure
Training & Mentorship: Taught and trained new employees in computer network management and best practices
Solution Development: Created effective PHP/SQL solution for employee testing service management
System Administration: Managed and maintained healthcare IT systems with focus on reliability and security

Sergeant

Republic of Korean Army

Oct 1996 - Dec 1998 (2 yrs 3 mos)

Gyeonggi-do, South Korea

Compulsory military service with specialized technical responsibilities and international communication duties.

Technical Operations: Operated military facilities and Virtual Mission System for training and operations
System Administration: Utilized and maintained various legacy UNIX systems for military applications
Translation Services: Provided English-Korean and Korean-English translation services for military communications

Educational Background

Master of Science - Complexity (AI) Science

University of Southampton

2007 - 2008

Hampshire, United Kingdom

Advanced postgraduate study in Complexity Science with specialization in Artificial Intelligence, focusing on complex systems, machine learning algorithms, and emergent behavior analysis. This interdisciplinary program provided deep understanding of AI applications in complex adaptive systems, which later proved invaluable in automotive ADAS development where multiple sensors and systems must work together intelligently.

Bachelor of Science - Computer Science

Wheeling Jesuit University

1995 - 2002

West Virginia, USA

Comprehensive undergraduate program in Computer Science with focus on software engineering, algorithms, data structures, and system design. Gained foundational knowledge in programming languages, database systems, and software development methodologies that formed the technical foundation for automotive software development career. Participated in various programming projects and gained practical experience in C/C++ programming.

High School Diploma

Georgetown Preparatory School

1992 - 1995

Maryland, USA

College preparatory education with strong emphasis on mathematics, sciences, and critical thinking skills. This rigorous academic foundation prepared for advanced studies in computer science and engineering disciplines.

Technical Skills & Competencies

Programming & Software

C/C++ (Expert)
Julia (Advanced)
Python (Advanced)
MATLAB/Simulink (Expert)
PHP/SQL (Proficient)
Embedded C (Expert)

ADAS Technologies

BSD/LCA Systems
LKAS/LDWS
Parking Assist (PAS/SPAS)
Radar Systems (24/77 GHz)
Camera Systems
Sensor Fusion

Standards & Protocols

ISO 26262
AUTOSAR
MISRA-C
CMMI Level 3
CAN/LIN/FlexRay
EU-NCAP Testing

AI & Data Science

Machine Learning
Deep Learning
TensorFlow/PyTorch
Data Analytics
Complex Systems
Algorithm Design

Development Tools

Vector CANoe
HIL Testing
OrCAD
Xilinx FPGA
Git/GitHub
JIRA/Confluence

Leadership & Business

Team Management
Product Ownership
Strategic Planning
Supplier Management
Cross-cultural Leadership
Technical Mentoring

Professional Philosophy & Approach

Customer-Centric Innovation: Over 20 years of experience has taught me that the best ADAS solutions emerge from deep understanding of customer needs and user experience. I believe in delivering fast, innovative achievements while maintaining the highest quality standards and safety requirements.

Technical Leadership: As a technical coach and mentor, I focus on supporting all engineers' ideas while providing architectural guidance. My approach combines advanced technical knowledge with modest leadership style, emphasizing process-driven development with necessary flexibility.

Global Perspective: International experience across Korea, China, UK, Sweden, and USA has provided unique insights into different automotive markets, regulatory requirements, and engineering cultures. This global perspective enables effective cross-cultural team leadership and international project coordination.

Future-Focused Vision: The intersection of AI/ML with automotive safety systems represents the future of transportation. My combination of deep ADAS expertise with advanced AI education positions me to lead the development of next-generation intelligent vehicle systems that will transform how we interact with transportation technology.